Silk Pajamas
Hugely-popular, mobile-first, UFC recurring-tournament betting app
What we DId
Silk Pajamas is a UFC-first betting experience, born from an idea played out through spreadsheets with an engaged and growing user base. UFC viewership is exploding, but betting products haven't caught up, lost amongst the overwhelming football and horse racing markets. We changed all that, building a standalone app where UFC fans could bet, compete and brag, all inside a tournament format built to enhance the thrill of fight nights.
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How we Did it
We took the chaos and energy of a UFC card and turned it into an accompanying mobile experience over 5-event seasons. Players pick fights, place bets, use wildcards, and climb the leaderboard round by round — all while the events unfold live.
The design is dark, punchy, and tactile using raw textures, heavyweight typography, and fight-night colour schemes. Every touchpoint was designed back to feel hype-driven with scoreboard and peer-pressure skewing logical thoughts adding far more depth and competitiveness. Simplicity was the key, with minimal navigation. Users immediately landing on the last fight-card everytime they open the app.
The prototypw was built using nested components, variables, and conditional logic bringing the design to life and feel as real as possible before committing to development.
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benefit to the business
Silk Pajamas has unlocked a new slice of the market - UFC fans who weren’t engaging with traditional sportsbook platforms. We've created long-term engagement through recurring tournaments. As for the business, it meant high-increase in user acquisition, substantially more betting volume on fight nights, and a uniquely stand-out, differentiated product, aligned with the emotional feeling of UFC. On top of that a product that can be sold into bookmakers as a B2B product.
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